A new category of ready-to-wear for brides that effortlessly blends the allure of streetwear aesthetics with the epitome of cool-girl style.
Can't Help
Falling in
Love
Can't Help
Jenna is the founder and designer behind BRIDEMERCH. She spent over a decade designing denim and ready-to-wear for Marchesa, Tommy Hilfiger, WEWOREWHAT, and The Gap.
When she got married, the only bridal merch on the market was cheesy: pieces nobody actually wanted to wear twice. So in 2021, she launched BRIDEMERCH to create a new category and redefine the bridal space, with a curated collection of high-quality, stylish pieces that become part of your everyday wardrobe and your favorite keepsakes.
Today, the collection is sold at Anthropologie, Kleinfeld, and Nordstrom, and in boutiques across the US. The dress is for one day. BRIDEMERCH is for every day after.
Shopping in NYC?! Make sure to check out BRIDEMERCH at Kleinfeld